On January 1^st 2004, Osem’s commercial structure entered a new era following merger of the marketing and distribution systems of the majority of the companies in the Osem group that is part of the Osem Trade Group. This allows the Osem group to utilize its greatest advantage to better serve the customer, to become more efficient, to specialize, and to prepare for future changes in the food market. Implementation of this wide-reaching shift brings Osem into line with Nestlé’s most advanced facilities throughout the world.

This advanced and autonomous trading system will enable Osem to continue to lead the Israeli food market for many years to come. The new trading system–the Osem Trading Group–gives Osem significant advantages over its competitors, improves customer service by providing them with a one-stop service center, provides the mechanisms required to administer a wide range of product categories, and creates synergy between all existing systems (stewarding, sales reps, managers, payment collection, credit, administration system for debtors and funds, managing securities, etc.).

The new system will allow separate sales strategies to be implemented not only at market level, but also at the product category and sales channels levels.

Osem wants to have maximum hands-on involvement with the customer, and therefore maintains a presence at as many sales points as possible for as many hours in a day as possible. The result of this approach can be seen in the tidy, well organized and clearly visible shelves that allow consumers to enjoy the wide range of products offered by the Osem group. This approach shows the full strength of the group, allows it to be attentive to customer needs and to provide professional, specialized, and efficient service.

The Osem Trading Group focuses on three key markets and has specialized sales channels for each one:

The Organized Market includes supermarket chains and large private retailers who work along similar lines to the supermarket chains.

The Private Market includes medium-sized and small private retailers, kiosk owners, wholesalers and customers in the Arab sector.

The Professional Market includes catering companies, hotels, old-age homes, schools and Yeshivas, kibbutzim, banquet facilities, restaurants, etc.

The merger of the trading systems under one organizational umbrella increases the advantages of each one of the companies and contributes greatly to creating synergy in their joint activities. Establishing new units such as a customer service unit or a category sales development (CSD) unit provides the customer with significant added advantages such as a higher level of professional specialization, the level of service improves and cooperation with the customer is reinforced.

Innovativeness, creativity and proper preparation of all aspects of the trading set-up will allow companies in the Osem group to continue with their business development in the future