The house pet market in Israel covers about 300,000 homes with dogs and about 120,000 homes with cats. Nestlé-Purina Israel offers a variety of nearly 200 items which can meet every need of every cat and dog in the country. This is the only company that provides a response to all the market requirements and that operates through all marketing channels including veterinary clinics, pet shops, breeders, boarding kennels and catteries, supermarket chains, private retailers and DYI stores.

The Nestlé-Purina product range can be divided into three levels. The first level includes ProPlan super-premium products for dogs and cats; the second level includes premium products for cats (Friskies) and dogs (Dog Chow); and the third level includes Dogli and Catli, which are the biggest sellers in the supermarket chains.

As part of its professional activities in Israel and as a service to its customers, Nestlé-Purina operates a consumer hot line to answer any enquiries about professional, nutritional or medical aspects of pet care.