Our mission is to provide each and every one of our millions of customers with some added value that is beyond just food. Our customers don’t just eat to live…they also live to eat. This is why our products have got to be more than just the best, most satisfying and highest-quality goods on the market. Our products must also touch, arouse, excite, pamper, and form a steady, ongoing emotional bond with the customer. An emotional bond that will reduce the guilt feelings generally associated with almost every kind of food today. A bond that will turn the food into something that elicits emotion, that touches upon the customer’s senses and passions…something redolent with scents, flavors, forms and colors, sensations and emotions…food that catches the eye, and then touches and arouses each of the senses.
Very good is an opponent of excellence, but the greatest foe of excellence is unquestionably – mediocrity. What is excellence? Excellence means being the best, at all times.
It means never settling for less.
Our standards of excellence prescribe that we invariably succeed on the 60/40 tests, reach an especially low deviation level, and perform each and every detail of our various processes with absolute perfection.
An excellent Osem Group is one that will not be measured against the same scale as other food companies; it is a group that will have its own unique scale with its own exclusive standards.
“The Osem standard” must become a unique and distinctive concept throughout the food industry, the marketing industry, and in fact, the whole consumer industry.
More than anything else, “the Osem standard” will convey the message that it’s not enough to merely reach the top – it is equally crucial to remain there – forever.
Leadership, advantage, triumph – none of these materialize out of nothing. These are all the results of passion and vigor, of fervor and willpower, of an unquenchable passion to come in first place and never settle for less.
This means having an idea, believing in it, and vigorously promoting it. A blend of creativity, daring, courage, curiosity, fervor and enthusiasm will raise initiators and their initiatives to towering heights where only the sky’s the limit.
An initiative will oftentimes meet with resistance, but initiators must never let hindrances get the better of them. Problems arise? Solve them. Crises evolve? Overcome them. Obstacles in the way? Remove them. Run all the way to the finish line – and then a few steps beyond it.
Personal integrity, uncompromising loyalty to principles, consistent and methodical adherence to equitable policy and ethical codes, ongoing transparency and relentless pursuit of the absolute truth
: these are not just pretty words – they constitute the Osem Group’s very backbone.
The Osem Group is transparent, honest and sincere – vis a vis its business partners, its suppliers, and above all – its consumers. We are committed to preserving Osem in this form…for eternity.
To lead – but also to give in. To spearhead – but also to compromise. This is the secret of the success of our partnerships. Knowing how to lead and head the show when necessary,
and how to give in and compromise when the situation thus prescribes. This is a prerequisite for any true partnership – between husband and wife, between people in general, and between the Osem Group companies.
Our partnerships are vital to our success. Throughout the world, leading organizations are the ones where all the various partners feel that they are servicing the others. Successful organizations are the ones where everyone works together. Because no matter how talented an individual is – collaborative activity is that much more powerful. It is crucial to uncover what the parties have in common and look out for the common good.
The Israeli mind, the warmth, the unique human touch, and the distinctive friendship. The Israeli daring, courage, and knack for improvising.
These motley qualities are what form the Israeli spirit – an integral part of the Osem Group.
But the Osem Group’s Israeli spirit extends far beyond this. Osem’s Israeli spirit is as Israeli as they come: Osem’s Bamba and Bissli, Sabra’s hummus, the tremendous Israeli invention known as Tivall, the network of factories extending across the length and width of the country, and the Osem Group’s evolution so closely intertwined with the growth and development of the historic and modern State of Israel.
And when Osem’s Israeli charm meets Nestle’s international glamour, an invincible team is born.