Originally, each bottle of Vitaminchick was adorned with a different animal: one bottle depicted a lion, another an elephant, and yet a third featured a monkey etc. In 2001, the lion from the raspberry syrup bottle was chosen as Vitaminchick’s logo. At the same time, a new slogan was introduced: “Drink…you’ll feel like a lion.”
Ever since, Vitaminchick’s lion has been continuously modified, especially with new introductions.
Vitaminchick is Israel's best selling syrup brand. All the products in this series are fortified with vitamins and contain no preservatives or food coloring.
The series includes raspberry, grape, apple, pineapple, and lemon flavored syrups.
Clear Vitaminchick, a syrup for preparing clear, flavored drinks, is fortified with vitamins and contains no preservatives or food coloring.
This new product is marketed in specially developed easy to hold bottles with innovative stopper that make pouring easier, more precise and economic. These bottle stoppers make it easier to control the amounts of liquid poured, rendering the pouring process a cleaner, more aesthetic affair. Thanks to this innovation, children can now pour themselves a drink without dirtying the kitchen.
Assis Diet is now launching a new low-calorie syrup based on natural sweeteners from Stevia.
The new product allows consumers to enjoy a healthy balanced lifestyle without compromising on the flavor. Using Stevia sweetener, Assis Diet can now offer consumers a tasty low-calorie beverage, with no after taste.
Flavors available from this series: Orange, Lemon.
Asis Diet is a diet syrup for preparing flavored drinks that contain up to six calories per ready-made drink. Asis diet products are sugar-free (approved by the Israel Diabetes Association),
some containing no food coloring and others containing natural food coloring only.
The Asis Diet series includes: Lemonnana, Orange, Red Grapefruit, Lemon and Raspberry.
The Asis two-liter bottles are available in raspberry, grape and pineapple flavors.