King of Hummus is a series of authentic hummus salads with restaurant-quality taste and texture. In order to learn the secret of the authentic flavor and the preparation of hummus, a team of marketing people and technologists traveled across Israel, visiting 35 authentic hummus restaurants. The challenge was creating hummus with the taste and quality of freshly-made hummus, but with a shelf-life of 30 days! In 2003, the series was successfully launched after a prolonged development process.
The variety in the series includes: Samir the Great’s hummus that is rich in tahini, Abu Marwan’s hummus, Smooth hummus, Hummus with grain and Hummus with hot fried peppers.
Samir the Great’s Hummus is available in a 400 gram package.