In the 1930s, when coffee crops in Brazil were abundant, the Government of Brazil requested NESCAFE to develop on its behalf an instant coffee that would be convenient and easy to prepare. After 8 years of development, Nestlé’s Max Morgenthaler invented the first instant coffee, which was named NESCAFE – a combination of Nestlé and coffee.
Freeze dried instant coffee, rich in high-quality Arabica beans. Precise roasting creates a rich flavor, a smooth texture and a long-lasting pleasurable bouquet. NESCAFE Taster’s Choice is the leader of the freeze-dried category of Israel’s instant coffee market.
Taster’s Choice is available in packages of 200 grams, 100 grams and a To Go pack of 20 personal servings.